5 Reasons You Should Listen to ‘It's Time’ by Lauren Akosia
- Louise Clark
- 3 days ago
- 2 min read
Lauren Akosia's latest single, "It's Time," is more than just an infectious Afro-house track. It is an uplifting blend of vibrant rhythms, heartfelt storytelling, and polished production that encourages listeners to embrace ambition and celebrate personal growth. Whether you're discovering Akosia for the first time or following her musical journey, here are five reasons why "It's Time" deserves a place on your playlist.
An Infectious Afro-House Groove
From its rolling percussion to its warm electronic textures, "It's Time" delivers a groove that's impossible to ignore. Drawing inspiration from South African house music alongside contemporary Afrobeats and deep house influences, the track strikes the perfect balance between dancefloor energy and laid-back sophistication.
A Positive Message That Feels Genuine
Rather than relying on overused motivational clichés, Lauren Akosia delivers an authentic message about believing in yourself, embracing growth, and pursuing your dreams. It's an uplifting anthem that feels sincere, making it easy to connect with on both an emotional and personal level.
Polished Production with Global Appeal
Produced by Jajii with additional production from Akosia herself, the single blends crisp percussion, atmospheric synths, and modern electronic elements into a sleek, contemporary sound. The result is a production that feels equally at home on international playlists, festival stages, and late-night listening sessions.
A Standout Vocal Performance
Akosia's expressive vocals bring warmth and personality to every lyric. Her background as an accomplished actress enhances her storytelling, allowing her performance to feel natural, engaging, and emotionally resonant without ever overshadowing the song's infectious rhythm.
An Exciting Artist on the Rise
Following the success of her debut single "Let It Go" and recognition with a nomination for Best International Act of the Year at the 2026 Ghana Music Awards USA, Lauren Akosia continues to establish herself as one of the UK's most exciting emerging crossover talents. "It's Time" showcases an artist confidently building her own distinctive space where Afro-house, R&B, electronic music, and compelling storytelling come together.
