Cam Cole Releases Latest Single ‘Rabbit (She’s What I Want)’

From the streets of London to stages around the world, Cam Cole has built a reputation as one of the heaviest and most unique one-man bands alive today. Now, with the release of his new single “Rabbit (She’s What I Want)”, the first taste of his forthcoming fourth album Lost In Creation (due February 2026), Cam takes listeners on a psychedelic blues journey that nods to the expansive sounds of the 1960s while staying true to his raw, slide-driven signature style.

Written and developed during a break after his 2nd North America tour, “Rabbit (She’s What I Want)” fuses USA-style slide guitar with swirling 60s psychedelia, offering a hypnotic blend of blues grit and mind-bending textures. It’s a freer, more exploratory side of Cam’s music, one that invites listeners to switch off, drift, and let the sound take over.

“I was renting out this warehouse between tours to write songs and just stumbled upon this riff. The chorus then came about imagining the perfect woman to fall in love with When I put it all together all of sudden this out-there combo that fuses 60s psychedelic rock, The Beatles, and USA-style slide blues emerged. I haven’t written a song like that before and I love switching my brain off to it and I hope people can do the same, just take a break and have a breather.” says Cam Cole.

Cam’s story is already the stuff of legend. From busking on London street corners (dodging local council fines) to going viral on social media, he has since amassed millions of streams, a cameo in the Emmy-winning series Ted Lasso, and countless tours and festival slots across the UK, Europe, USA, Canada, Mexico, and Australia, often selling out clubs in cities he’d never set foot in before.

Beyond the stage, Cam’s music has reached new audiences through film and television. His first U.S. tour was documented in the Amazon Prime film American Mileage, while his song “Mama” recently soundtracked Rightmove’s 2025 UK-wide campaign. He’s even appeared on ITV’s The Chris McCausland Show, further proving he’s more than just a viral street sensation.

With three albums already under his belt and hundreds of shows worldwide, Cam is gearing up for his most ambitious era yet. “Rabbit (She’s What I Want)” marks the start of this new chapter, as he embarks on his European tour ahead of his forthcoming album in the new year.

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