Cheerful Music Bridges East and West, Redefining the Global Pop Landscape
- Louise Clark
- Oct 13
- 1 min read
Emerging as a powerhouse in global pop, Cheerful Music is fast becoming one of China’s most internationally recognized record labels. Founded in Shenzhen in 2019 and expanding to London in 2023, the label is spearheading a new era of cross-cultural collaboration and global streaming success.
Known for viral releases such as “YI XIAO JIANG HU (Subject Three)”, “MO WEN GUI QI”, and “BAN SHENG XUE”, Cheerful Music is merging the melodic sensibilities of UK and European pop with the fresh innovation of China’s rising music scene. The result is a new generation of artists reshaping what international pop can sound like.
With a diverse portfolio spanning music production, global distribution, licensing, artist management, and song promotion, Cheerful has become a model for modern music entrepreneurship. Its business strategy — integrating creative artistry with market insight — has earned global recognition.
In 2024, Cheerful Music became the first Chinese label featured in a Harvard Business School case study, and in 2025, founder Snow.J was invited to speak before 137 global CEOs at Harvard to share the label’s forward-thinking model.
“Our mission has always been about cultural integration,” says Snow.J. “We want the world to hear Chinese music — and for international artists to find a home in China’s music scene.”
With its ambitious cross-market vision and forward-looking partnerships, Cheerful Music is cementing its reputation as a trailblazer at the intersection of creativity, culture, and commerce.
Contact: Danielle, Publicist | danielle.holian@decentmusicpr.com
