Cheerful Music to Spotlight Chinese Electronic Talent at Amsterdam Dance Event

EVENT DETAILS

📍 Escape Club Royal Room, Amsterdam

📅 Thursday, 23 October 2025

⏰ 22:00 – 03:00

🎟 Tickets: €15 (Early Bird)

Cheerful Music, one of China’s most dynamic record labels, is taking its sound overseas with an official showcase at Amsterdam Dance Event (ADE) 2025. Scheduled for Thursday, 23 October, at Escape’s Royal Room, the event, Building The Bridge, promises to connect Chinese artists with global electronic music innovators.

The label has built a reputation for producing viral hits such as TA SHAN HE and XIAO CHENG XIA TIAN, known for their seamless blend of Mandarin vocals and electronic beats. The showcase will feature DJ sets, live performances, and cross-border collaborations, highlighting the creative potential of China’s electronic music scene on a global stage.

Central to the event is the Live Song Plug session, in which topliners pitch new tracks to a combined audience of Chinese and international artists, offering a unique opportunity for creative synergy. A cultural exchange segment will provide industry professionals with behind-the-scenes insights into the evolving music market in China and abroad.

Cheerful Music’s commitment to cross-cultural innovation is evident in its lineup, which draws publishers, DJs, A&R representatives, and editors from major platforms like QQ Music, Bilibili, and Spotify. By fostering collaboration between local talent and international figures, the label is reinforcing its mission to bring Chinese music culture to the global stage.

Tickets for the showcase start at €15, with a limited number of complimentary passes available through networking events. The event promises not only electrifying performances but also a glimpse into the future of Chinese electronic music as it increasingly asserts itself internationally.

ABOUT CHEERFUL MUSIC

Cheerful Music was founded in Shenzhen in 2019, with its London branch office established in 2023. By utilizing their insight into the music market and their innovative business model, Cheerful has released numerous globally viral hits such as ‘YI XIAO JIANG HU (Subject Three)’, ‘XIAO CHENG XIA TIAN’, ‘TA SHAN HE’, ‘BAN SHENG XUE’, and ‘XIANG SI YAO’. Today, Cheerful Music has become a top international record labels in China.

Cheerful Music is committed to promoting Chinese music culture to the world stage, as well as helping talented international musicians enter the Chinese market. Cheerful promotes the integration of Chinese and Western music and its global development, allowing the world to listen to Chinese music. Learn more about Cheerful Music on their website, TikTok, and Instagram.