Eric Hirshberg Continues Building an Album Around Attention With "What's Not Wrong"
- Ignite
- 3 hours ago
- 2 min read
Some albums reveal themselves all at once. Others slowly take shape through a series of singles that become easier to understand once the larger picture comes into focus. Eric Hirshberg's forthcoming album More Is Not The Answer appears to belong in the second category.
With today's release of "What's Not Wrong," Hirshberg offers another piece of that puzzle while announcing the album's September 21 arrival. The track follows a string of songs that have explored empathy, technology, parenthood, and perspective, gradually outlining a record concerned with how people experience modern life rather than documenting one specific story.
"What's Not Wrong" may be the clearest expression of that idea so far. The premise is deceptively simple. Instead of beginning with everything that's frustrating or broken, Hirshberg asks listeners to consider the opposite. It's a modest shift in framing, but one that changes the emotional direction of the song almost immediately.
Musically, the track leans into accessible pop-rock with an upbeat rhythm section and a chorus that feels designed for a crowd to sing together. The arrangement keeps things moving while giving the lyrics room to breathe, allowing individual images to land without becoming overly sentimental.
The accompanying video mirrors that energy through a straightforward performance approach. Rather than relying on elaborate storytelling or visual spectacle, it keeps the focus on the band and the sense of momentum created by the music itself. The result fits comfortably with the song's message of finding value in uncomplicated moments.
The broader album promises to continue examining attention as a central theme. Hirshberg has described More Is Not The Answer as a record about distraction, connection, gratitude, and purpose, suggesting that many of today's biggest challenges begin with where people choose to focus their time and energy. Previous releases have each approached that idea differently, from the wildfire-inspired title track to "We're All In This Alone," which considered the influence of algorithms on everyday life.
Hirshberg's background makes this creative direction especially interesting. Before releasing music, he spent years leading major creative organizations, including Activision and Deutsch LA. Those experiences clearly shaped his perspective on culture and communication, but the songwriting itself remains grounded in observations that feel personal and relatable.
With several songs now available ahead of September's release, More Is Not The Answer is developing into an album with a consistent identity. "What's Not Wrong" doesn't attempt to ignore life's difficulties. It simply argues that perspective deserves attention too, giving listeners another thoughtful preview of a record that seems interested in conversation rather than easy answers.
